I am Siddharth.
I am passionate about building highly functional and efficient Enterprise user experiences. I like to coach and build collaborative teams. I setup processes for cross functional teams to conceptualise, design, test and refine user experiences iteratively.
I take pride in mentoring designers to help them envision and execute their professional career journeys.

Professional

Design Manager
MathWorks
2024 - present
Reporting manager for a team comprising of UX design, research and design ops. Working closely with system engineering, platform architecture and system validation functions for UX roadmap alignment.

Design Manager
Philips Healthcare
2021 - 2023
Reporting manager for a multidisciplinary team of designers with a mix of competencies across UX, Usability, Industrial design and Visual design. Working with development and business teams for cross functional collaboration .
Experience Lead
2019 - 2021
Lead a team of Designers for Image Guided Therapy business
End to End ownership of Product User Experience
Creating Usability driven UX Road maps for Healthcare software
Student Outreach programs for Indian Design Schools
Business transformation workshops for Philips Businesses in APAC
Certified Agile Safe 4.0 Practitioner
Senior UX Designer
2015 - 2019
Interaction design
Creating user journey maps, Use scenario specification, Information architecture, Task flows, Interaction design, Interactive prototypes
Usability Engineering
Usability Validation Strategy for hardware and software Healthcare products in accordance with IEC 62366, Perform usability safety analysis
Usability Test Execution
User Recruitment and Screening, Tests Protocols, Usability test Design and Moderation, Reporting for 510k submissions for FDA

Senior UX Designer
PeepalDesign
2011 - 2014
User Research - Contextual Enquiry, Diary Studies, Shadowing, User Journey Maps
Interaction Design - Information Architecture, UI flows, Wireframes
Usability Testing - Moderated usability tests for mobile and desktop apps
EyeTracking - A-B testing, Mirametrix S2

UX Designer
Cognizant
2009 - 2011
Designing the Information Architecture and Interactions for Websites/ Web Applications. I worked primarily on Banking and financial projects for US based clients.

Design Intern
Hewlett Packard
2009
I worked on creating concepts and applications for handheld communication devices for Indian Micro-Entrepreneurs.
Academics

Post Graduation
2007 - 2009

Graduation
2001-2005
Software and User Interface Design | National Institute of Design
Academic Projects - Tele Medicine, Campus Video Surveillance,
Handheld Internet Devices in the Indian Scenario.
Bachelors of Computer Engineering | Pune University
ACES : Association of Computer Engineering Students (Vice President)
Alumni Association: "What next?" (Student President)