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I am Siddharth.

I am passionate about building highly functional and efficient Enterprise user experiences. I like to coach and build collaborative teams. I setup processes for cross functional teams to conceptualise, design, test and refine user experiences iteratively.

I take pride in mentoring designers to help them envision and execute their professional career journeys.

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Professional
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Design Manager

MathWorks

2024 - present

Reporting manager for a team comprising of UX design, research and design ops. Working closely with system engineering, platform architecture and system validation functions for UX roadmap alignment.

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Design Manager

Philips Healthcare

2021 - 2023

Reporting manager for a multidisciplinary team of designers with a mix of competencies across UX, Usability, Industrial design and Visual design. Working with development and business teams for cross functional collaboration .

Experience Lead

2019 - 2021

Lead a team of  Designers for Image Guided Therapy business
End to End ownership of Product User Experience
Creating Usability driven UX Road maps for Healthcare software
Student Outreach programs for Indian Design Schools
Business transformation workshops for Philips Businesses in APAC
Certified Agile Safe 4.0 Practitioner

Senior UX Designer

2015 - 2019

Interaction design
Creating user journey maps, Use scenario specification, Information architecture, Task flows, Interaction design, Interactive prototypes

Usability Engineering
Usability Validation Strategy for hardware and software Healthcare products in accordance with IEC 62366, Perform usability safety analysis

 

Usability Test Execution

User Recruitment and Screening, Tests Protocols, Usability test Design and Moderation, Reporting for 510k submissions for FDA

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Senior UX Designer

PeepalDesign
2011 - 2014

User Research - Contextual Enquiry, Diary Studies, Shadowing, User Journey Maps
Interaction Design - Information Architecture, UI flows, Wireframes
Usability Testing - Moderated usability tests for mobile and desktop apps
EyeTracking - A-B testing, Mirametrix S2

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UX Designer

Cognizant
2009 - 2011

Designing the Information Architecture and Interactions for Websites/ Web Applications. I worked primarily on Banking and financial projects for US based clients. 

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Design Intern

Hewlett Packard
2009

I worked on creating concepts and applications for handheld communication devices for Indian Micro-Entrepreneurs.

Academics

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Post Graduation

2007 - 2009

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Graduation

2001-2005

Software and User Interface Design | National Institute of Design

Academic Projects - Tele Medicine, Campus Video Surveillance,
Handheld Internet Devices in the Indian Scenario.

 

Bachelors of Computer Engineering | Pune University

ACES : Association of Computer Engineering Students (Vice President)

Alumni Association: "What next?" (Student President)

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